John Swinburn — Highly experienced senior digital marketer
Highly experienced senior digital marketer
John Swinburn ranks #325 of 14,983 LinkedIn creators in Financial Services, and is a standout voice in United Kingdom. They have 2.8K followers and published 30 posts in the last 30 days at a 6.4% average engagement rate.
- 2.8K followers
- 30 posts / 30d
- 6.4% avg engagement
- — follower growth / 30d
The roast
John claims to specialize in 360-degree content creation, yet spends his days begging AI to write his meeting minutes because he’s clearly too busy optimizing a conversion rate that currently sits at zero. He works in debt recovery at Lowell, which makes sense—his entire LinkedIn profile is a desperate, bankrupt attempt to look like an asset.
About John
I am an experienced, motivated and results oriented sales and marketing professional. I have a wide range of skills across on and offline marketing channels, B2B and B2C. These include, but are not limited to strategic planning, brand development, digital transformation, marketing automation, SEO, PPC, social media management, content creation and amplification. More and more I am integrating AI into my workflows, to improve productivity, drive creativity and help write the minutes of the last meeting. I am highly experienced at delivering proven results, working to agreed CPA and ROI targets. The user journey to conversion is measured and optimised through a range of micro conversions such as manipulating the CPCs in PPC, securing stronger CTRs as a result of carrying out CRO on the CTA and optimising the media buy on a CPM basis. Specialties: search engine optimisation (SEO), pay per click campaign management (PPC), marketing automation, 360 degree content creation and distribution, social media (paid and organic) email marketing, strategic planning, partnership working, sales pipeline development, print production, direct mail campaign management, CRM development, and staff management.
Highlights
- Top 5% in Financial Services — Ranked #11 of 455 creators
- Top 5% in United Kingdom — Ranked #35 of 1365 creators
- Consistent Creator — 30 posts in 30d · top 5%
- Top Engager — 6.38% rate · top 5%
Recent posts
Such a great opportunity to join the wonderful CWF…
4 reactions · 0 comments · 2 reposts
Due to some project rescheduling, I've unexpectedly got some availability in June. Please get in touch if you're in need of an experienced and reliable pair of hands to support your product or service design projects, especially on the strategy / innovation / discovery / problem-solving side of things (i.e. 'designing the right thing'). I'm particularly interested in: - 'Tech for good' projects - Complicated / complex projects or problems that perhaps need a little bit more 'out of the box' thinking than usual. - Projects that are more technical or quantitative in nature (things I've worked o
7 reactions · 0 comments · 3 reposts
Email testing does not get a Reputation Hall Pass. So says Sinch Mailgun and it can often go unnoticed for months. Most email deliverability problems don't start in the email platform, but in a developer's terminal, three sprints ago, when someone needed to test a password reset flow and pointed it at a real Gmail address. Your marketing email team is obsessing over sender reputation. Suppression lists, engagement rates, bounce thresholds. The right tools, the right cadence, the right hygiene. Meanwhile, somewhere in the codebase, a test loop is quietly sending 40,000 near-identical emails
4 reactions · 2 comments · 0 reposts