John Worsley — Growth Architect | Audience Science | First-Party Data Strategy | Super Touchpoint Optimization

Growth Architect | Audience Science | First-Party Data Strategy | Super Touchpoint Optimization

John Worsley ranks #76 of 14,983 LinkedIn creators, and is a standout voice in United States. They have 973 followers and published 50 posts in the last 30 days at a 42.1% average engagement rate.

The roast

John Worsley calls himself a Growth Architect, yet he is currently unemployed, which is the marketing equivalent of a nutritionist dying of scurvy. He spends all day gaming engagement metrics on LinkedIn because he’s terrified that if he stops posting, his career might actually stay dead.

About John

Career Theme: Delivering the right offer to the right person at the right time to drive sales and profitability. Professional with deep experience with Legacy Systems and Technical Debt. Long hours spent in Ad Agency style production chaos involving tight deadlines, incomplete specifications and poor communications. Experience across both B2B and B2C domains involving: ·       Direct Mail Marketing/Circulation ·      Omnichannel Attribution ·       Customer Data Platform (CDP) ·       Revenue Operations (RevOps) / CXM ·      Customer Retention & Engagement / Loyalty Marketing·       Growth Marketing / Demand Generation·       Churn Prediction & Prevention ·      Audience Intelligence·      Vendor Relationship Management (VRM) ·      Marketing Insight and AnalyticsPast RolesCirculation ManagerCirculation DirectorVP- Database MarketingMarketing DirectorMarketing ConsultantMarketing AnalystProduction ProgrammerPast Software Experience ·       IBM Marketing Cloud(Silverpop) ·        Confluence·       Jira ·       SPSS Modeler ·      Cognos ·      Tableau ·      Base SAS/SAS Macro/SAS SQL ·      SAS Stat- Selected Modules ·       SPSS Base, Cart, Regression, Neural Network ·       Salesforce.Com·       Unica Campaign Manager 8.5·       MS Office Current Software TrainingGoogle Analytics 4GeminiNotebook LLMClaudeCodex

Highlights

Recent posts