Jayme Washington — Global CMO | Helping Host City Businesses Prepare for Global Event Demand Surge | FIFA World Cup Activation Advisor

About Jayme

Most businesses near host cities are preparing for global events the same way they prepare for a regular football or basketball game. That's the mistake and it's going to cost them. Global events change customer behavior, operational pressure, visibility competition, and revenue opportunities at a scale most businesses are not built to handle. The brands and businesses that win are not the ones who show up. They are the ones who prepared before the world arrived. For the last 25 years, I've advised brands through high-attention environments, global activations, sponsorship strategy, and experiential campaigns tied to some of the world's largest moments. My work has included: → 40+ global activations on 6 continents → Experiential strategy tied to $776M+ in budgets → Behind-the-scenes operational planning → Advising brands navigating fan engagement, visibility, and monetization around global moments Over time, my perspective on experiential marketing changed. I used to believe activations were primarily about brand visibility. Now I understand the real opportunity is customer lifetime value. The strongest activations are not one-day marketing moments. They are attention ecosystems designed to create customer acquisition, retention, and monetization long after the event ends. That's where most businesses get it wrong. Most organizations approach global events as temporary exposure opportunities without building the operational systems, customer journey, digital amplification, or monetization strategy around the moment itself. My work focuses on helping businesses think through: → Operational readiness → Fan behavior → Visibility strategy → Experiential positioning → Monetization systems → Customer lifetime value → Post-event conversion → Digital + in-person experience strategy Right now, I'm focused on helping businesses near U.S. host cities prepare for the demand surge and customer behavior shifts surrounding global events and matchday environments. The window to prepare is not unlimited. If you are not sure where your business stands, start with the Assessment. It will show you exactly where you are and what you should prioritize before global attention arrives. → www.jaymewashington.com/assessment If you already have a plan but you are seeing gaps, book a Strategy Session directly. That conversation will reveal what your business is underestimating before it is too late to fix it. → www.jaymewashington.com/book-session The window does not stay open.