Jaye Lavayen — Eastern Regional Sales Manager
Eastern Regional Sales Manager
Jaye Lavayen ranks #288 of 14,983 LinkedIn creators in Food & Beverages, and is a standout voice in United States. They have 822 followers and published 1 posts in the last 30 days at a 234.4% average engagement rate.
- 822 followers
- 1 posts / 30d
- 234.4% avg engagement
- — follower growth / 30d
The roast
Jaye has a 234% engagement rate, which is a medical marvel considering he’s posted once in a month. It’s the digital equivalent of a guy standing in an empty bar shouting into his own beer until three people walk in by accident to check if he’s having a stroke.
About Jaye
Dynamic sales and marketing leader with 10+ years of experience across the CPG and premium beverage industries. I’ve led multimillion-dollar territories, built and mentored high-performing teams, and partnered cross-functionally to deliver growth through strategic planning, field execution, and innovative trade marketing. I’m passionate about building customer-first programs that win at shelf, activating insights-driven campaigns, and strengthening relationships with distributors and retail partners. I bring a mix of hustle, creativity, and data-driven execution to everything I do. 💡 Expertise: Regional Sales • Trade Marketing • Go-to-Market Strategy • Brand Activation • Distributor Management • Team Leadership • Field Execution • Nielsen/IRI • Premium Beverage & CPG
Highlights
- Top Engager — 234.43% rate · top 1%
- High Impact — 1,927 avg engagements per post · top 1%
- Top 5% in United States — Ranked #108 of 5205 creators
- Top 5% in Food & Beverages — Ranked #3 of 108 creators
Recent posts
i don’t often stand on hills, but here’s one
1.7K reactions · 105 comments · 103 reposts
In the latest 52 weeks (ending Jan 17), adult non‑alcoholic beverages surpassed $1B in U.S. off‑premise sales, growing +18.5% (+$158M) across NIQ‑tracked channels. 📉 Total alcohol: ‑3.4% 📈 Adult non‑alc: +18.5% Beer: ‑3.7% | NA beer: +19.4% Why NA Beer Matters Most Non‑alcoholic beer remains the backbone of the category, accounting for 83% of all non‑alc dollars. It’s growing fast because it delivers on expectation: taste, familiarity, and clear occasions. When consumers crack open an NA beer, the experience increasingly mirrors the real thing—and that’s critical for trust and repeat. From
93 reactions · 0 comments · 6 reposts
Whether they're sober-curious or simply mixing up their beverage lineup, many consumers who enjoy an alcoholic pour also drink non-alcohol beer. Explore our analysis of the NA category's rise: https://bit.ly/4b3YZlO
55 reactions · 4 comments · 7 reposts