Jarod Greene — Chief Marketing Officer @ Vivun | Meet Hero - Your AI Sales Teammate

About Jarod

I believe that luck is what happens when preparation meets opportunity. I began my professional career as a contact center representative at Gartner, the largest IT research and consulting firm in the world. I spent a year reading white papers, attending webinars and shadowing calls to put myself in a position to work in research services, where I worked directly with analysts to triage customer inquiries. This is where I found my calling: helping people solve problems by connecting them to information. I value subject matter, and love “connecting the disconnected” through context-specific similes, metaphors, and stories. Between 2006 and 2011, I worked my way from a Research Associate to Research Analyst, and ultimately being promoted to a Research Director in 2014. Through that time the I remainder focused on helping people become the best versions of themselves by connecting them to the information necessary to solve their most pressing challenges. In 2014, I left Gartner for Cherwell Software, where led global Product Marketing, driving our go-to-market strategy with responsibilities for messaging, positioning, analyst relations, thought leadership, evangelism, product launch and sales enablement functions, and working closely with Demand Generation to increase awareness through compelling integrated campaigns, Product Management to build a world class Service Management solution, and Sales Enablement to improve sales confidence and win rates. Our efforts grew annual recurring revenue significantly, improved our positioning to secure critical competitive wins and accelerated sales cycles. Leadership through this growth stage yielded $50 million investment from KKR, a global investment firm, through their Next Generation Technology Fund. In 2018 I joined Apptio to lead global Product Marketing and develop and execute a product portfolio strategy with responsibilities messaging, positioning, pricing and packaging; working alongside campaigns, sales enablement and customer success teams to create demand, improve conversion, and drive renewals and up-sell. Our efforts have lead to the launch of new products and increased revenues. Leadership through this stage played a role in the acquisition of Apptio by Vista Equity Partners for $1.94 billion. Through it all, I am most proud of being Maya’s husband and Corinne and Dominique’s father. We give, love and serve with no expectation of a return.