James Velasquez — Head of Marketing | Creative Director | Sports Broadcaster | Radio Jock | Events Host | Content Marketing | Social Media Marketing | Corporate Communications
Head of Marketing | Creative Director | Sports Broadcaster | Radio Jock | Events Host | Content Marketing | Social Media Marketing | Corporate Communications
James Velasquez ranks #86 of 14,983 LinkedIn creators in Marketing & Advertising, and is a standout voice in Philippines. They have 684 followers and published 21 posts in the last 30 days at a 115.0% average engagement rate.
- 684 followers
- 21 posts / 30d
- 115.0% avg engagement
- — follower growth / 30d
The roast
James Velasquez claims he spends his days helping brands penetrate markets, yet his entire career strategy is just listing every entry-level job title he could find on a keyboard. Two Four Marketing isn't a company, it’s the number of people who actually read his "storytelling" without being paid to do it.
About James
I am a passionate, creative storyteller with over 15 years of experience in broadcasting, media, and marketing, with a proven track record in content strategy and penetrating stories that deliver business objectives. I have been witness to some of the world’s greatest stories and exposed to the best story-tellers, all of whom heavily influence my content marketing strategy. I take pride in bringing brands closer to the intended audience through content that is relatable and valuable - content that allows me to generate, nurture, convert leads and eventually breed community. Stories move the world. And I want to help move it in the right direction - toward becoming a better one.
Highlights
- Top Engager — 114.95% rate · top 1%
- Top 5% in Marketing & Advertising — Ranked #10 of 931 creators
- Top 5% in Philippines — Ranked #1 of 42 creators
- High Impact — 786 avg engagements per post · top 5%
Recent posts
Most advertisers fail not because of bad creatives… But because of a poor campaign structure. Here’s a simple but powerful Meta Ads Campaign Structure that helps in: ✅ Better targeting ✅ Lower cost per lead ✅ Higher ROAS ✅ Better scaling 📌 My recommended structure: 🔹 Separate Campaigns for Different Goals • Brand Awareness • Traffic • Leads • Sales / Conversions 🔹 Keep 3–5 Ad Sets per Campaign Test different audiences like: ✔ Interest-Based ✔ Broad Audience ✔ Lookalike Audience ✔ Retargeting Audience 🔹 Use 1–2 Strong Creatives per Ad Set Formats you should test: 🎥 Video Ads 🖼 Image
451 reactions · 32 comments · 70 reposts
Most businesses are still managing multiple Google Ads campaigns separately. Search, Display, YouTube, Discover, Gmail, and Maps. The challenge? ❌ Fragmented data ❌ Limited optimization ❌ Higher management effort ❌ Missed conversion opportunities This is where Google Performance Max (PMax) changes the game. Performance Max uses Google's AI and machine learning to find the right audience, at the right time, across all Google channels through a single campaign. ✅ Higher Conversions ✅ Better ROAS (Return on Ad Spend) ✅ Smarter Audience Targeting ✅ Automated Bidding Optimization ✅ Cross-Chan
39 reactions · 0 comments · 7 reposts
Meta Ads vs Google Ads - Which One Wins for Your Business? The truth is… there’s no “one-size-fits-all” answer. 👇 If your goal is: Brand awareness & engagement → Meta Ads shines High-intent leads & search traffic → Google Ads dominates Here’s the real game: ✅ Meta Ads helps you CREATE demand ✅ Google Ads helps you CAPTURE demand Smart marketers don’t choose one over the other — they combine both strategically. 📌 Meta Ads is powerful for: • Visual storytelling • Retargeting audiences • Building communities • Lower-cost reach 📌 Google Ads is powerful for: • Search intent targeting • H
185 reactions · 6 comments · 35 reposts