James Bradicich — GTM Marketing Leader @ Chime | Columbia Business School MBA | Tech, Finance, FinTech & AI | Private Investor | Mentor

About James

James Bradicich is a driven, full-stack creative marketing executive with 15+ years of experience and a proven track record of scaling technology companies during their most critical growth stages. His diverse expertise spans brand, product, and growth marketing across fintech, entertainment, and beauty, delivering results at the intersection of creativity, performance, and business impact. Currently a leader on the GTM Marketing Team at Chime, James has led go-to-market strategy for four major product launches, including two of the company’s top revenue drivers, powering over $10B in annual revenue. He has led end-to-end launch planning across paid media, lifecycle, creative, and product, developed full-funnel strategies that increased adoption and cut acquisition costs YoY, and built integrated campaigns that dramatically shape consumer perception across TV, digital, OOH, influencer, and social. His leadership on Chime’s top-performing tax campaign drove a record YoY revenue lift, and he founded the company’s marketing claims engine, accelerating speed-to-market. Chime completed its IPO in June 2025, achieving an $18B valuation. Previously, James was Director of Brand & Growth Marketing at HBO Max, where he led a team of seven and a $50M+ budget. He helped scale the platform from 35M to 82M users, producing 500+ campaign assets and 15+ major launches during a period of fierce competition and industry disruption. His scope included campaign strategy, brand partnerships, paid media, influencer, experiential, and creative production. Earlier, as VP of Marketing & Business Development at Priv, James led 360° marketing strategy, scaled the user base by 900%, and secured high-value partnerships with Netflix, Google, Disney, and Warner Bros, contributing to the company’s successful acquisition. He began his career at Edelman, where he drove billions of earned media impressions and executed global campaigns for Warner Bros., Petco, Viking Cruises, and more. James is passionate about building inclusive, high-performance teams and shaping marketing that drives measurable growth. His specialties include GTM strategy, performance brand marketing, paid media, content production, lifecycle, and AI-fueled marketing. He thrives in fast-paced environments where creativity and data come together to unlock innovation. Personal: james.t.bradicich@gmail.com Work: james.bradicich@chime.com