Ashutosh P. — Growth & Content Person | Using Content as a Lever for Acquisition, Conversion & Retention

About Ashutosh

Welcome to my professional space.I’m a Growth Marketer with 8+ years of experience building full-funnel acquisition systems across fintech, BFSI, entertainment, and consumer internet.I specialize in connecting content, influencer marketing, and performance media into a single revenue engine — where storytelling drives acquisition, and distribution drives scale.Currently at Propelld, I lead end-to-end growth across social media, influencer marketing, and performance creatives. My focus is not just on building awareness, but on driving measurable business outcomes - from high-intent lead generation to loan disbursals.Some of the impact I’ve driven:• ₹2.8 Cr+ in loan disbursals through content & influencer-led funnels• Up to 88x ROAS on creator-led campaigns• Reduced CPL by 28% through structured creative testing frameworks• Scaled YouTube and organic channels through SEO-led content systemsIn my earlier roles at Socialfaim and Finnet Media, I worked across multiple brands including Cred, Tata Capital, Tata AIA, Nykaa, Nivea, PUBG Mobile, and InDrive - building influencer-led growth strategies, managing ₹1 Cr+ in annual ad spends, and generating 5,000+ qualified leads.What I bring:• Full-funnel growth thinking (Content → Influencer → Paid → CRM → Revenue)• Creator-led acquisition & UGC-led ad systems• Performance marketing with a strong creative-first approach• Ability to connect marketing efforts directly to business outcomesMy belief is simple - growth doesn’t come from isolated campaigns, it comes from building systems that compound over time.I’m looking to take on roles where I can lead growth end-to-end, solve real business problems, and build scalable acquisition engines.Always open to meaningful conversations, collaborations, and opportunities in growth, fintech, and digital ecosystems.