Elia Alberti — Lead UI / UX Product & Interaction Designer | User Research Advocate | Prototyping Adept | AI Agents and Automations | William Hill • Shell • Vodafone • Microsoft • Sky • Discovery

Lead UI / UX Product & Interaction Designer | User Research Advocate | Prototyping Adept | AI Agents and Automations | William Hill • Shell • Vodafone • Microsoft • Sky • Discovery

Elia Alberti ranks #73 of 18,341 LinkedIn creators in Gambling & Casinos, and is a standout voice in United Kingdom. They have 3.4K followers and published 5 posts in the last 30 days at a 151.0% average engagement rate.

The roast

Elia spent sixteen years designing digital experiences just to end up making sure the blinking lights on a William Hill slot machine are addictive enough to make people forget they're broke. He lists User Research as a core skill, which is lucky, because he’s clearly the only one studying why anyone would ever click on his posts.

About Elia

I am a highly driven and personable Product Designer with over 16 years' experience working across industries including social networking, digital advertising, entertainment, e-commerce, blockchain, renewable energy, gaming and music. I've worked with successful startups such as Bebo, Depop, SYFT and MusixMatch as well as global companies including Microsoft, Shell, Vodafone, Sky, Discovery WB and William Hill. I blend strategy, research, data analysis and design to create experiences that delight users and deliver measurable results. I'm proficient in leading the full design lifecycle, with experience working within agile teams. I'm proactively involved in every aspect of the product's development process, from inception, brainstorming, sketching, wireframing, designing, prototyping and testing to raising the bar for the next great product innovation, contributing to developing scalable design systems and processes. I pride myself on my analytical approach and my ability to see the bigger picture while gaining stakeholder approval and producing pixel perfect designs. I work closely with front end and back end developers, product managers and machine learning engineers. I am adept in wireframing, rapid prototyping, user flows, user stories, and have experience in usability testing as well as quantitative and qualitative research. I specialise in UI/UX Product Design and advanced prototyping, developing and enhancing design systems whilst championing a user centric approach across the entire product lifecycle. Beyond design, I actively build AI tools and automation. I've shipped Rovo Atlassian agents, Copilot RAG systems connecting insights repositories to teams, n8n workflows with AI at the core, and Claude-powered internal tooling now used across the business. Motto: "What I can't do now, I will in 15min."

Highlights

Recent posts