Stanislau Kotau — Head of Marketing • Marketing as a system, not a casino • Your growth instructor for apps & games 🏋️

Head of Marketing • Marketing as a system, not a casino • Your growth instructor for apps & games 🏋️

Stanislau Kotau ranks #563 of 18,341 LinkedIn creators in Computer Software, and is a standout voice in Poland. They have 2.9K followers and published 7 posts in the last 30 days at a 16.1% average engagement rate.

The roast

Stanislau manages six million dollars in ad spend a year, which is impressive until you realize he’s spent nine years mastering the art of paying Facebook to show his resume to people who aren’t looking for a job. He calls himself a Fractional CMO, which is just a fancy way of saying he’s a full-time consultant who can’t find a company willing to give him a full-time title.

About Stanislau

I help subscription apps and mobile games build profitable paid UA engines.9 years in performance marketing. $6M/year ad budgets managed. Worked with 11 B2C domains: subscription utilities, health & fitness, music, education, graphic & design, business, lifestyle, entertainment, photo & video, casual games and simulators.— — —💬 What founders and teams say about working with me:"Technically skilled, attentive, and always asking the right questions to keep things moving."— Natalia Morozov, Team Leader, Customer Success EE, AppsFlyer"At Appodeal, Stanislau drove our Web2App funnel integration — a technically complex project requiring close collaboration with engineers. His grasp of SSOT attribution and SKAN Conversion Studio was a real asset to the team."— Sami Mahmood, UA/Marketing Consultant, ex-Appodeal VP of User Acquisition"When you're building a mobile game from scratch, getting the UA fundamentals right is critical. Stanislau set up our entire Meta Business environment: from verification to account structure, with clarity and deep expertise."— Siarhei Ivaneichyk, Co-Founder & CEO, MindShark Games— — —🛠 How I run growth as a system:• Focus — depth on a few products, not 30 trend apps• Diversification — multi-channel paid + ASO/organic, W2A & A2A funnels• Triangulation — MMP + MMM/post-purchase + ad dashboards, decisions by real margin• MarTech — automation, AI-driven creative pipelines, transparent reporting• Team & ops — hiring, OKRs tied to business goals, cross-functional process— — —📈 Selected results from past roles:• Appodeal — +600% iOS ad spend via Web2App, −14% CAC across a casual-game portfolio via SDK-level solutions.• Zorka — +250% ROAS D0 for a Tier-2 lotto app via Meta Instagram placements.• AdsProfit (own agency, 2019–2021) — 100%+ ROI from quarter one, team of 12.• Cacao Mobile — led paid growth across ASA, Google, Meta, TikTok, Mintegral, Moloco and Unity for a B2C subscription app portfolio.— — —🚫 Who I don't work with:E-commerce. B2B SaaS. "Spray and pray" marketing visions. Conveyor-belt portfolios chasing more than 4 trend apps at once.— — —✅ Open to:• Head of Marketing / Head of user Acquisition / VP of Growth roles at subscription app & mobile game studios.

Highlights

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