Carlos Alvarez — +$200M MXN profitably managed in Paid Media | Director of Performance Marketing | Paid Media & AI-Driven Growth | Meta · Google · TikTok | Performance & Creative Strategy | LATAM & US
+$200M MXN profitably managed in Paid Media | Director of Performance Marketing | Paid Media & AI-Driven Growth | Meta · Google · TikTok | Performance & Creative Strategy | LATAM & US
Carlos Alvarez ranks #308 of 14,983 LinkedIn creators in Growth & Performance Marketing, and is a standout voice in Mexico. They have 8.4K followers and published 9 posts in the last 30 days at a 7.7% average engagement rate.
- 8.4K followers
- 9 posts / 30d
- 7.7% avg engagement
- 8 follower growth / 30d
The roast
Carlos claims he manages $150M in annual media spend, yet spends 22 days a month on LinkedIn pretending his engagement rate is a personality trait. He’s the only performance marketer who thinks a high ROAS on a metrics dashboard compensates for a total absence of a soul.
About Carlos
Performance marketing leader with 10+ years driving measurable growth for enterprise, e-commerce, and B2B brands across LATAM and the US. I specialize in full-funnel paid media strategy, AI-assisted campaign optimization, and creative performance — managing budgets from $5K monthly to $150M anually across Meta, Google, TikTok, YouTube, DV360, LinkedIn, Pinterest, and other programmatic channels. Results I've delivered: → 300% YoY efficiency improvement for Telcel Pospago (Pixis) → 2X ROAS uplift through creative performance strategy (Deeplook) → ROAS scaled from 1.5X to 3X focusing on new customer acquisition (Smart Bamboo) → Email automation conversion rate improved from 12% to 35% → 50+ successful strategies implemented with 2–10X ROAS for clients Beyond media buying, I lead cross-functional teams — from paid media and creative departments to product, logistics, and retail — aligning performance strategy with broader business goals and seasonal opportunities. I've collaborated with brands like Telcel, Coca-Cola, Carlyle Real Satte Group, and STUDIO F, and worked alongside agency partners at Meta Business, Google, and TikTok Agency. Currently open to senior in-house roles in tech, automotive, SAAS, real estate, or gaming where I can lead performance marketing at scale.📩 caam000@hotmail.com 📁 Portfolio: https://drive.google.com/drive/folders/1kS0jpi7vH1H3zTnOrZK2Fpph-wer3Tv6?usp=share_linkI look forward to hear from you.
Highlights
- High Impact — 641 avg engagements per post · top 5%
- Top Engager — 7.66% rate · top 5%
- Top 10% in Growth & Performance Marketing — Ranked #6 of 117 creators
- Top 10% in Mexico — Ranked #3 of 53 creators
Recent posts
Os dejo por aquí una guía rápida con 89 comandos y atajos de Claude. Nada raro. Nada de humo. si te gusta esto Aprende mas en nuestra comunidad de IA con mas de 200.000 lideres https://lnkd.in/dzxBrprJ Simplemente una chuleta útil para tener a mano cuando quieres escribir, resumir, analizar, investigar, estructurar ideas, crear flujos de trabajo o pedirle algo a Claude sin dar veinte vueltas. La mayoría de veces no necesitamos prompts eternos. Necesitamos saber pedir mejor. Y estos comandos ayudan justo a eso: ir más rápido, ser más claro y sacar mejores respuestas sin estar peleándo
2.9K reactions · 51 comments · 362 reposts
Founder ads are one of most effective ad formats you can make today. But most brands still aren't taking advantage of them. Here are 7 types of founder ads you can shoot today (and my swipe file of 100+ founder ads linked in the comments): 1. Ugly Founder Ugly ads are the lowest lift founders ads you can run. Just pick up the phone and start yapping about the problem your business solves. My favorite example of this is Blogilates. Her organic product breakdowns are INCREDIBLE marketing and something I think all of us paid advertisers can learn from. 2. Founder Story You can either make
124 reactions · 16 comments · 7 reposts
6 NEW 🔥 Meta Ads updates (May 2026): 📍 Meta is updating the creative setup flow. In the updated interface, you'll be able to select specific placements for each ad directly at the ad level. 🧲 You can now generate Instant Forms by providing a specific website URL or write a prompt to let Meta AI generate a new lead form. 🛍️ The audience retention window for the 'Purchase' event now supports up to 730 days. This means you can build an audience of purchasers for up to 2 years. 🤖 Meta added 'Perplexity' to the list of supported AI agents for the 'Meta ads AI connector'. ChatGPT and Claude
245 reactions · 6 comments · 17 reposts