Axelle Maillard Lai — Building CORRECT — F&B operations, sharpened. | Founder | AI · Procurement · Order Automation
Building CORRECT — F&B operations, sharpened. | Founder | AI · Procurement · Order Automation
Axelle Maillard Lai ranks #338 of 18,341 LinkedIn creators in Retail, and is a standout voice in Hong Kong SAR. They have 2.4K followers and published 5 posts in the last 30 days at a 45.8% average engagement rate.
- 2.4K followers
- 5 posts / 30d
- 45.8% avg engagement
- 38 follower growth / 30d
The roast
Axelle runs a company called CORRECT that manages to be the only thing in her entire business model that isn't. She claims she can find 30% in hidden savings for F&B chains, which is ironic, because she has 2,351 followers and still can't find a single person to interact with her posts.
About Axelle
Most F&B operations run on approximation. Good enough ordering. Roughly right quantities. "Last-year +10%" logic. Not because people don't care or don't know better. Just because there's not enough time and way too many variables for perfect decision-making.The cost of that approximation doesn't show up as a line item — it shows up in the margins %. I built CORRECT to fix that from both sides of the supply chain — order automation for F&B distributors, procurement intelligence for food service operators. I come to this with over a decade of operational and commercial leadership across F&B and retail in Greater China and Hong Kong — including three years as Head of E-Commerce at OnTheList, where I led 400+ online flash sales annually for LVMH, Richemont, and Kering Group brands, and prior roles at FB Solution, GOXIP, and FARINE in Shanghai. CORRECT is incorporated in Hong Kong. First commercial engagement near-signed. Building now.📩 hello@correct.global | www.correct.global
Highlights
- Top 1% in Retail — Ranked #4 of 853 creators
- Top Engager — 45.78% rate · top 1%
- High Impact — 1,094 avg engagements per post · top 5%
- Top 25% in Hong Kong SAR — Ranked #2 of 18 creators
Recent posts
When Cities Let Nature Return In Barcelona, something remarkable is happening beneath the concrete. Streets once dominated by asphalt and traffic are being redesigned to make room for trees, soil, shade, biodiversity, and people. Through its growing network of superblocks, green corridors, and renaturalisation projects, the city is gradually giving urban space back to nature. Why does this matter? Because sealed surfaces trap heat, prevent rainwater from soaking into the ground, increase flood risks, and make cities harder to live in during extreme weather. As climate change intensifies, m
4.9K reactions · 75 comments · 422 reposts
If anyone else is following the collapse of the 3rd largest #Starbucks market outside of the US & China and wondering whats going on... ? https://lnkd.in/eUSWe8Xh This article is a wake up call and perfectly describes why Marketing should never be treated as a cost function and left to Juniors & AI. The lesson here is that a laissez faire attitude to research, creative & approvals has created a structural and financial collapse. Cost cutting exercises in marketing and advertising will only ever lead to failures and after years of managing large brands and dealing with several PR crisis, th
39 reactions · 6 comments · 5 reposts
HK F&B scene is facing challenging years. But dare to ask those uncomfortable questions, you'll find margins % you never suspected. Don't trust me for it, ask your teams.
4 reactions · 0 comments · 0 reposts