Andrew Tindall — The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
Andrew Tindall ranks #28 of 18,566 LinkedIn creators in Market Research, and is a standout voice in United Kingdom. They have 123.1K followers and published 81 posts in the last 60 days at a 0.4% average engagement rate.
- 123.1K followers
- 81 posts / 60d
- 0.4% avg engagement
- 4.0K follower growth / 30d
The roast
Andrew studied medicine just to realize he’d rather spend his career diagnosing why a TikTok ad didn't get enough likes. He works at a company called System1, which is impressive, considering he’s the only person there who hasn't figured out that nobody is actually reading his playbooks.
About Andrew
Leading marketing and advertising effectiveness researcher, author and consultant exploring how creativity helps brands grow across modern media.I studied medicine, then accidentally fell in love with marketing and behavioural science. After helping grow some of the world's biggest FCMG brands for 6 years, I joined the effectiveness platform System1.We build advertising effectiveness tools and data to help marketers make more decisions with more confidence. I build global partnerships with media owners, agencies and effectiveness bodies to scale how our tools and data are used. And to create globally awarded advertising effectiveness thought leadership.I've personally researched and published (with my amazing team): research on creative consistency with the IPA (Compound Creativity), the playbook for audio creative effectiveness with Radiocentre (Listen Up!), proof that and guidance on digital media and short-form building brands with TikTok and Pinterest, guidance on improving the effectiveness of outdoor advertising with JCDecaux, and a new global playbook for advertising effectiveness with Effie Worldwide (The Creative Dividend). Amongst other publications.I regularly do keynotes at the industry's biggest events, consult for the world's largest brands and agencies, write a weekly column in the Drum, and reach about 1mil people a week on LinkedIn.As Chief Growth Officer, I essentially act as a partner at System1 responsible for the advertising research business. Defining our proposition (products and consultancy), strategy, investments, thought leadership, vision, etc.
Highlights
- Top 1% Creator — 81 posts in 30 days
- Top 1% in United Kingdom — Ranked #5 of 1840 creators
- Top 1% Audience — 123,147 followers
- Top 5% Impact — 436 avg engagements per post
Recent posts
Lots of chat about earned and owned being MORE important than paid ads. So, wheeling out some old gold from Les Binet, Peter Field and the IPA (Institute of Practitioners in Advertising) Massive caveat: this was published about 10 years ago; a lot has changed, but the field has lacked good practical research in this space since. Do share anything you think is genuinley new and robust below! Using the IPA databank, Binet & Field showed campaigns using paid online and paid social dramatically drove far more share-of-market changes than unpaid (organic/owned). Paid social is twice as effective
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Heineken's half-year results are an impressive read Cutting costs, holding marketing budget. Volume +0.4% but profit +6.7%. When a market is flat, there are only so many ways to grow margin. You can cut the company indiscriminately, with marketing usually first into the woodchipper because its value is less tangible and the sales damage rarely appears before next year. Or you can remove structural cost from the business while protecting the brands that allow you to charge more in the first place. Heineken removed around 3,000 roles and expects gross savings of €500m, with cuts across brewe
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The effectiveness cult hits 125k 🩷 Big love to everyone who's chosen to follow on here, and especially everyone who shares their POV and knowledge by getting involved in the comments. Marketing ain't rocket science. Working in it should be fun. Awesome things happen where theory meets practice. Looking forward to launching a couple HUGE things this month! Ps. I couldn't find the iron in my hotel room
159 reactions · 9 comments · 0 reposts
Last updated 2026-08-01