Andrew Tindall — The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
Andrew Tindall ranks #48 of 14,983 LinkedIn creators in Market Research, and is a standout voice in United Kingdom. They have 119.2K followers and published 37 posts in the last 30 days at a 0.7% average engagement rate.
- 119.2K followers
- 37 posts / 30d
- 0.7% avg engagement
- — follower growth / 30d
The roast
Andrew studied medicine just to realize he’d rather spend his career diagnosing why a TikTok ad didn't get enough likes. He works at a company called System1, which is impressive, considering he’s the only person there who hasn't figured out that nobody is actually reading his playbooks.
About Andrew
Leading marketing and advertising effectiveness researcher, author and consultant exploring how creativity helps brands grow across modern media.I studied medicine, then accidentally fell in love with marketing and behavioural science. After helping grow some of the world's biggest FCMG brands for 6 years, I joined the effectiveness platform System1.We build advertising effectiveness tools and data to help marketers make more decisions with more confidence. I build global partnerships with media owners, agencies and effectiveness bodies to scale how our tools and data are used. And to create globally awarded advertising effectiveness thought leadership.I've personally researched and published (with my amazing team): research on creative consistency with the IPA (Compound Creativity), the playbook for audio creative effectiveness with Radiocentre (Listen Up!), proof that and guidance on digital media and short-form building brands with TikTok and Pinterest, guidance on improving the effectiveness of outdoor advertising with JCDecaux, and a new global playbook for advertising effectiveness with Effie Worldwide (The Creative Dividend). Amongst other publications.I regularly do keynotes at the industry's biggest events, consult for the world's largest brands and agencies, write a weekly column in the Drum, and reach about 1mil people a week on LinkedIn.As Chief Growth Officer, I essentially act as a partner at System1 responsible for the advertising research business. Defining our proposition (products and consultancy), strategy, investments, thought leadership, vision, etc.
Highlights
- Big Audience — 119,187 followers · top 1%
- Top 1% in United Kingdom — Ranked #7 of 1365 creators
- Consistent Creator — 37 posts in 30d · top 5%
- High Impact — 834 avg engagements per post · top 5%
Recent posts
Ritson vs Sharp at Cannes The most read piece on The Drum this year I've been writing a weekly column in The Drum for years, sharing my research and adventures in effectiveness, working with huge agencies and brands. This piece has trashed the rest in a week because it hits a couple of the biggest themes in global marketing: 1. We want marketing to be fun again. It's got rather dull, but Byron Sharp and Mark Ritson put on a show. 2. Marketers need a shared language to work from, these two provide it. 3. There's a growing awakening to a lot of these simple laws need more nuance, and aren'
206 reactions · 29 comments · 0 reposts
This won Cannes I've not had anyone send an ad that won a Lion. I've had 11 marketers share this. Congrats James Herring I share #advertising and #marketing insights daily, follow for more.
56 reactions · 4 comments · 0 reposts
Creators vs Creative Directors Overhead at Cannes Lions International Festival of Creativity with Dhananjay Khanna The Marketing Scientists
49 reactions · 1 comments · 0 reposts