Andrew Tindall, The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
- 123.1K followers
- 81 posts / 60d
- 0.4% avg engagement
- 4.0K follower growth / 30d
Andrew Tindall ranks #28 of 18,566 creators on the LinkedIn Ranking, working in Market Research and based in United Kingdom. They have 123.1K followers and published 81 posts in the last 60 days at a 0.4% average engagement rate.
The roast
Andrew studied medicine just to realize he’d rather spend his career diagnosing why a TikTok ad didn't get enough likes. He works at a company called System1, which is impressive, considering he’s the only person there who hasn't figured out that nobody is actually reading his playbooks.
About Andrew
Leading marketing and advertising effectiveness researcher, author and consultant exploring how creativity helps brands grow across modern media. I studied medicine, then accidentally fell in love with marketing and behavioural science. After helping grow some of the world's biggest FCMG brands for 6 years, I joined the effectiveness platform System1. We build advertising effectiveness tools and data to help marketers make more decisions with more confidence. I build global partnerships with media owners, agencies and effectiveness bodies to scale how our tools and data are used. And to create globally awarded advertising effectiveness thought leadership. I've personally researched and published (with my amazing team): research on creative consistency with the IPA (Compound Creativity), the playbook for audio creative effectiveness with Radiocentre (Listen Up!), proof that and guidance on digital media and short-form building brands with TikTok and Pinterest, guidance on improving the effectiveness of outdoor advertising with JCDecaux, and a new global playbook for advertising effectiveness with Effie Worldwide (The Creative Dividend). Amongst other publications. I regularly do keynotes at the industry's biggest events, consult for the world's largest brands and agencies, write a weekly column in the Drum, and reach about 1mil people a week on LinkedIn. As Chief Growth Officer, I essentially act as a partner at System1 responsible for the advertising research business. Defining our proposition (products and consultancy), strategy, investments, thought leadership, vision, etc.
Highlights
- Top 1% Creator
: 81 posts in 30 days
- Top 1% in United Kingdom
: Ranked #5 of 1840 creators
- Top 1% Audience
: 123,147 followers
- Top 5% Impact
: 436 avg engagements per post
Recent posts
Audio makes up almost a quarter of the UK's media day, yet most brands' media plans leave it out, and few have a distinctive audio brand asset. What gives? I know there's huge opportunity in social, creator, and connected media right now. But we can't forget audio's incredible power. In my research with Mark Ritson shared at Cannes this year, the Effie Worldwide data revealed that campaigns with audio in their plans see a 23% increase in the total reported brand and business effects on average. It's not causal research; we can't claim audio CAUSES more outcomes. But when you see research li
114 reactions · 15 comments · 0 reposts
Best ad I've seen this week I'm a SUCKER for this kind of work FMCG is a brilliant case for relative differentiation. Sour Patch Kids aren't the ONLY sour sweet, but they've committed to the positioning and focused on saying it louder, in more places, in as many interesting ways as possible. Most brands have to invest in brand characters. They have a cast of them sitting in their product. Simple, well-branded, fun and perfect for outdoor. We've just put this into System1 testing to see what the consumers think and feel about them, but this really does nail three key OOH brand-building prin
276 reactions · 12 comments · 0 reposts
I tried sharing Les Binet's new research but he's projecting a big proud rainbow 🏳️🌈 So here's my summary of his new insights from the IPA (Institute of Practitioners in Advertising) effectiveness conference into the danger of price promotions 1) Marketers spend twice as much doing price promotions, than they do on paid media (crazy) 2) The value you get isn't all incremental. It's revenue you'd have got in other locations and at other times, just brought forward. 3) Leading to 2/3rds of price promotions not being profitable and most marketers saying they wish they were doing less. He
153 reactions · 12 comments · 0 reposts
Last updated 2026-08-01