Andrew Tindall — The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
Andrew Tindall ranks #28 of 18,566 LinkedIn creators in Market Research, and is a standout voice in United Kingdom. They have 123.1K followers and published 81 posts in the last 60 days at a 0.4% average engagement rate.
- 123.1K followers
- 81 posts / 60d
- 0.4% avg engagement
- 4.0K follower growth / 30d
The roast
Andrew studied medicine just to realize he’d rather spend his career diagnosing why a TikTok ad didn't get enough likes. He works at a company called System1, which is impressive, considering he’s the only person there who hasn't figured out that nobody is actually reading his playbooks.
About Andrew
Leading marketing and advertising effectiveness researcher, author and consultant exploring how creativity helps brands grow across modern media.I studied medicine, then accidentally fell in love with marketing and behavioural science. After helping grow some of the world's biggest FCMG brands for 6 years, I joined the effectiveness platform System1.We build advertising effectiveness tools and data to help marketers make more decisions with more confidence. I build global partnerships with media owners, agencies and effectiveness bodies to scale how our tools and data are used. And to create globally awarded advertising effectiveness thought leadership.I've personally researched and published (with my amazing team): research on creative consistency with the IPA (Compound Creativity), the playbook for audio creative effectiveness with Radiocentre (Listen Up!), proof that and guidance on digital media and short-form building brands with TikTok and Pinterest, guidance on improving the effectiveness of outdoor advertising with JCDecaux, and a new global playbook for advertising effectiveness with Effie Worldwide (The Creative Dividend). Amongst other publications.I regularly do keynotes at the industry's biggest events, consult for the world's largest brands and agencies, write a weekly column in the Drum, and reach about 1mil people a week on LinkedIn.As Chief Growth Officer, I essentially act as a partner at System1 responsible for the advertising research business. Defining our proposition (products and consultancy), strategy, investments, thought leadership, vision, etc.
Highlights
- Top 1% Creator — 81 posts in 30 days
- Top 1% in United Kingdom — Ranked #5 of 1840 creators
- Top 1% Audience — 123,147 followers
- Top 5% Impact — 436 avg engagements per post
Recent posts
Is the product placement in the new Spider-Man too much? Brand deals generated more value than it cost to make the entire film... If you've been to see Spider-Man: Brand New Day, you'll have been smacked in the face with Spidey's excessive use of his new Samsung flip phone. Or how most cars were BMWs, driving past BMW ads. And characters glug Liquid IV after ordering Little Caesars pizza. Or, my personal favourite, the careful balance between pleasing Ab-InBev's mega beer deal and Tom Holland's own Bero non-alc beer in every scene in a bodega. It's upsetting a lot of fans online, but I can
17 reactions · 27 comments · 0 reposts
When the idea is this perfect, the execution can be this simple 👏 David Shanks for One Minute Briefs Really shows how strong the IKEA brand is, it can be stretched so far. I share #advertising and #marketing insights daily, follow for more.
1.6K reactions · 29 comments · 0 reposts
Ace to see Old Mout working with this creator again with paid reach! Sometimes the idea can be simple if there's enough craft. And this clearly has it in spades ✨ It's a killer lesson in social, too. You'd be a fool to rely on organic reach, but a fool to ignore it! This idea came from working with their community, and now they are scaling it. Social is one of the very few media channels you can get insights from to then scale everywhere. Guinness has done this before with their viral singing pints put into TV. But what I really think makes the below worthy of paid media? The creator says
70 reactions · 3 comments · 0 reposts
Last updated 2026-08-01