Andrea Catrini — Head of Performance Marketing at CMC Markets | PPC and Social Media expert | Google Ads and Search Ads 360 Certified
Head of Performance Marketing at CMC Markets | PPC and Social Media expert | Google Ads and Search Ads 360 Certified
Andrea Catrini ranks #510 of 14,983 LinkedIn creators in Financial Services, and is a standout voice in United Kingdom. They have 1.1K followers and published 5 posts in the last 30 days at a 47.9% average engagement rate.
- 1.1K followers
- 5 posts / 30d
- 47.9% avg engagement
- — follower growth / 30d
The roast
Andrea claims to be a master of Google Ads and Search Ads 360, yet the most impressive performance metric on his profile is a 47% engagement rate generated by 1,133 followers who are clearly just his extended family accidentally clicking on his profile while looking for a funeral notice.
About Andrea
Digital Marketing specialist, graduated in Business Management (MSc), experienced in web design, digital advertising, and accountancy. For over 5 years, I've been working in the online marketing industry, with a deep knowledge of PPC and SPPC. The University studies allow me to have a deep understanding of the business organization, and with the following work experiences I developed further skills like: - numeracy and the ability to research, interpret and use business and financial data; - analytical and critical thinking; - creative approach to problem solving; - team working; Continuously updated, I'm certified in: - Google Ads - Search; - Search Ads 360; - Hubspot Inbound Marketing; - Digitizer of SMEs | "Crescere in Digitale" by Google Italy; - SEMrush - PPC toolkit; - Google Tag Manager; The training received during the project with Google and the subsequent experiences allow me to be proficient in: - Webdesign, UX; - SEO, landing page optimisation; - Content management, Wordpress, CMS; - Inbound Marketing Methodology; - PPC and Programmatic advertising; - Social Media Marketing; - Email Marketing; - Data Analysis, conversion tracking optimisation; To find out more about me I invite you to visit my website: http://www.andreacatrini.it .
Highlights
- Top Engager — 47.94% rate · top 1%
- Top 5% in Financial Services — Ranked #15 of 455 creators
- Top 5% in United Kingdom — Ranked #48 of 1365 creators
- High Impact — 543 avg engagements per post · top 5%
Recent posts
I’ve spent $150M on ads BUT, the best Meta ads always flop on AppLovin. It’s frustrating, but it kind of makes sense. Facebook & Instagram → You are interrupting the scroll → The 3s hook is everything AppLovin (& reward video channels) → The user cannot skip for 15-30 seconds → They watch to get whatever in-game reward they’ve been promised (extra lives, bonuses, in-game currencies) If your user cannot skip, the first 3s are irrelevant… → They’re annoyed they had to watch the ad But what happens in the last 3s before they can play again? → They’re watching your ad Here's how to design a
261 reactions · 254 comments · 20 reposts
Why Meta Conversions API (CAPI) isn’t enough anymore Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality Performance is declining not because tracking is broken, but because data quality has changed. What’s happening: • iOS & privacy updates limit tracking visibility • Browsers shorten cookie lifespans • Ad blockers reduce client-side signals Result: Signal loss = weaker optimization, higher CPA, lower ROAS Even with CAPI, many setups still struggle with: • Siloed data across platforms • Inconsistent deduplication • Missing offline/CRM d
115 reactions · 3 comments · 12 reposts
I generated 67 UGC videos last week without filming once. After many requests, here is the workflow I used : https://lnkd.in/erQSzcne No agencies. No daily burnout. Before? Filming every video manually. Waiting days for editing. Testing 2-3 hooks max per month. So I built a system with arcads AI.ai . 1️⃣ Train the AI on your voice & face 1,000+ AI actors available. Or create a custom one. Looks and sounds like you. 2️⃣ Generate with ready-to-use JSON prompts Built on top-performing creatives. Covers style, subject, camera, mood. Videos + statics. In minutes 3️⃣ Repurpose across every pla
127 reactions · 362 comments · 3 reposts