💡💷 Amrdeep Athwal — Award winning Analytics, Experimentation & CRO Consultant | International Keynote Speaker | Founder of POC in Experimentation | Brand Ambassador | Driving £100s of millions in additional incremental revenue
Award winning Analytics, Experimentation & CRO Consultant | International Keynote Speaker | Founder of POC in Experimentation | Brand Ambassador | Driving £100s of millions in additional incremental revenue
💡💷 Amrdeep Athwal ranks #52 of 14,983 LinkedIn creators in Marketing & Advertising, and is a standout voice in United Kingdom. They have 9.1K followers and published 50 posts in the last 30 days at a 6.5% average engagement rate.
- 9.1K followers
- 50 posts / 30d
- 6.5% avg engagement
- — follower growth / 30d
The roast
Amrdeep claims to have driven hundreds of millions in revenue, yet he’s spent the last thirty days posting fifty times on LinkedIn, which tells me the only thing he’s actually optimizing for is his own ego. He’s a Conversion Rate expert who clearly hasn't figured out how to convert his own content into anything other than a desperate cry for relevance.
About 💡💷 Amrdeep
As the principal consultant at Conversions Matter, I help businesses unlock hidden revenue by turning data into actionable insights. Companies face these common challenges: Getting plenty of traffic but disappointing conversion rates Difficulty understanding why customers abandon their journey Making decisions based on gut feeling rather than solid data Implementing changes without knowing their true impact Over 18+ years in data analytics and 13+ years in experimentation, I've developed a system built on user psychology, web analytics, and rigorous experimentation that delivers real and consistent results. I've helped dozens of companies generate hundreds of millions in incremental revenue while creating better user experiences. My expertise spans: Conversion Rate Optimization Web Analytics & Implementation Data Visualization & Reporting User Research & Psychology A/B Testing & Experimentation Personalization Strategies As an international keynote speaker (Conversion Hotel, MeasureFest, Experimentation Elite, Experiment nation, Web analytics summit) and podcast guest, I share practical insights on applying CRO principles beyond websites. Why work with me? Generated £500M+ in incremental revenue for clients 18+ years of hands-on data analytics experience Speaker at prestigious industry conferences such as Experimentation Elite, MeasureFest and Conversion Hotel A proven framework for sustainable growth Ready to stop guessing and start growing? Book a free 30-minute strategy call to discuss how data-driven experimentation can help your business.
Highlights
- Top 1% in Marketing & Advertising — Ranked #4 of 931 creators
- Top 1% in United Kingdom — Ranked #9 of 1365 creators
- Consistent Creator — 50 posts in 30d · top 5%
- High Impact — 595 avg engagements per post · top 5%
Recent posts
AI-referred traffic to US retailers converted at 42% higher rate than traditional traffic in Q1 2026. That figure is from Adobe Analytics, and it sounds like great news. Here is what's actually happening. When a user researches your product in an AI conversation, makes up their mind there and then, and arrives on your site to complete the purchase, your analytics records it as a direct visit or a branded search. The funnel looks clean. The landing page looks like it's working. Your CRO dashboard shows a conversion. Juliana J. Jackson described it precisely: "the dashboard says your funnel
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More than 60% of Google searches now end without a single click. Posts without links on LinkedIn get up to 8x more reach than posts that send people away. AI-referred traffic to US retailers grew 393% year over year in Q1 2026, according to Adobe Analytics. None of that is a marketing statistic. It's a CRO problem. Talia Wolf made the case clearly: "the funnel no longer lives on your website." Your site now has two jobs: persuade the people who haven't decided yet, and confirm the beliefs of the people who mostly have. The second group is getting larger, and their bar is different. When
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Testing velocity used to be the number most CRO teams pointed at when someone asked how mature the programme was. More tests per quarter meant more learning. Faster iteration meant smarter decisions. That logic made sense when building and launching a test took days of dev time. AI broke it. You can now screenshot a landing page, ask an agent for 50 test ideas, get the variation coded and documented before lunch, and have a ship/roll-back call by end of day. Amplitude's recent breakdown (Link in first comment) puts it plainly: "Now that velocity costs nothing, it tells you nothing." Peac
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