Amir Anzur — Positioning Pakistan as the go to place for your Tech Talent | Country Branding

About Amir

Amir Anzur is a global marketing strategist and digital innovation leader who has built his career across North America, Europe, and Asia. A digital nomad at heart, he brings a cross-cultural perspective to growth, positioning, and technology-driven transformation.Over the past three decades, Amir has worked with some of the world’s most influential organizations, including Apple, Amazon, Deloitte, Google, Intel, Microsoft, and Samsung. In parallel, he has advised governments in Abu Dhabi, Dubai, the United Kingdom, and Pakistan on digital innovation, national branding, and economic development strategies. His work sits at the intersection of technology, storytelling, and market expansion—helping both corporations and countries compete on a global stage.He currently serves as Chief Marketing Officer at the Pakistan Software Export Board (PSEB), where he leads efforts to position Pakistan as a leading global technology destination. His focus is on accelerating tech exports, strengthening the country’s digital brand, and connecting Pakistani companies with international markets—particularly in North America, Europe, Asia and Africa.Amir’s thinking is grounded in both academic rigor and real-world execution. He holds an MBA from IMD Business School in Switzerland, one of the world’s top-ranked programs for leadership and strategy, and a Bachelor’s degree in Computer Science with Business Management from the University of Manchester, UK.Beyond his corporate and public sector work, Amir is an advocate for digital wealth creation and entrepreneurship.He is the author of six books that explore how individuals can leverage the internet to build income, authority, and global opportunities regardless of geography. His latest book "Why Pakistan" (www.TheWhy.pk) explores how the brand image of a country impacts mobility, wealth creation and national self-esteem.His work emphasizes practical execution over theory—reflecting his belief that the internet has fundamentally reshaped how and where value can be created.Through his work, writing, and public speaking, Amir continues to champion a future where talent—not location—determines opportunity, and where emerging markets like Pakistan play a central role in the global digital economy.Amir Anzur is available on WhatsApp +923338880006