Alin Vlad — Ecommerce Director | AltMBA Alumnus

About Alin

Short Summary: Full Stack Marketer | Ecommerce Growth Strategist | Inbound Marketing & Automation Enthusiast | Data-Driven Optimizer | Customer-Centric Leader Passionate about scaling businesses through customer-first marketing, data-driven strategies, and cutting-edge automation tools. I thrive at the intersection of marketing, technology, and business growth, constantly optimizing for profitability, efficiency, and customer acquisition. ----------------------------- The Long One: My journey started in Customer Support, where I developed a deep understanding of consumer behavior, needs, and expectations. This foundation has been invaluable in my transition to e-commerce growth marketing, allowing me to build strategies that not only attract but also convert and retain high-value customers. As one of the early members of a startup e-commerce team, I took on the challenge of building and scaling an online department from scratch. From user acquisition to retention and monetization, I’ve navigated the full e-commerce funnel, learning how to maximize efficiency while driving sustainable growth. Currently leading ecommerce at Otter Distribution, I focus on profitability, scalability, and automation. I’ve successfully driven: ✅ 359% Net Margin growth 📈 ✅ Double-digit season-over-season profitability increases ✅ Migration from Magento 1 to Magento 2 for enhanced scalability ✅ Strategic marketing automation using tools like Klaviyo, Nosto, and Funnel.io ✅ Optimized POAS (Profit on Ad Spend) to ensure maximum efficiency in performance marketing Beyond revenue and performance, I believe that a strong, KPI-driven team is the core of success. I’ve rebuilt and optimized teams without increasing headcount, proving that the right strategy and focus on individual performance can drive efficiency at scale. I am also an advocate for customer-first marketing, ensuring that every touchpoint delivers real value to both new and returning customers. I actively share my insights with the Romanian marketing community, contributing through conferences, workshops, and industry events. ----------------------------- Specialties: 🚀 Ecommerce Growth & Profitability 📊 Inbound Marketing & Growth Hacking 🔁 Performance Marketing & POAS Optimization 🛍 Customer-Centric Marketing & Retention Strategies 💡 Marketing Automation & Tech Integrations 📈 Conversion Rate Optimization (CRO) 🎯 Building & Leading KPI-Driven Teams